Bhagawan is Vibhu while Jiva is Anu

Chanting God's name in Kaliyuga

Why is Bhakti superior to Jnana and Karma | Chanting God’s name in Kaliyuga | Shandilya Bhakti Sutra-03

The more said about Bhakti, the lesser it is. Bhakti is the ultimate destination of the spiritual platform. Karma and Jnana forms a transit route to the ultimate spiritual platform, provided, the Jiva, takes advantage of the spiritual platform and surrendering to the Supreme Being. One who does not take advantage of the Bhakti process is certainly unfortunate, so says the Bhagavata Purana.